We work in B2B, we have a niche SaaS product. Attracting clients is not an easy task, but convincing them to leave a request is even more difficult. Our website was purely informational, but there were almost no sales. On the advice of a partner, we turned to https://conversionrate.store, where they offered us a non-standard approach. Instead of a classic redesign, they did behavioral analytics, identified blocks where leads are lost, and improved the capture form. The most interesting thing is that they took payment only after achieving the result. And indeed, after a month, the number of applications increased by 58%. If you are in B2B, this is one of the few paths with a real payoff.